Currently #6: my YouTube experiment, the science of fear, and The Defiant Ones

You didn’t ask, I answered.


Life Unlocked by Srinivasan S. Pillay

I’m all for self-development books that are rooted in science. This one took a bit to get into, but was a game changer read for me. It’s all about fear—the science of dread, the fear of success, fear and prejudice, how trauma affects the brain… Really, really interesting.

Understanding the neurobiology behind fear has been the absolute key to helping me understand—and start to get over—my delightful procrastination habit and related crippling anxiety (fun!).

Because procrastination wasn’t my problem, fear was. Address the root and everything changes. (Studying epigenetics has been hugely helpful, too.)


The Defiant Ones Documentary

I don’t think the trailer does it justice. I loved this series. Ya, it was great to learn more about Dr. Dre and Jimmy Iovine’s working relationship, how Beats was created and sold, the music industry history…

But the marketing, man. These guys aren’t just creative geniuses, they’re marketing geniuses.

If you want to learn about marketing, study hip hop. Study rappers. You don’t have to like the music to appreciate the craft.

Marketing isn’t an afterthought for these guys, it’s built right into the creative process. As it should be.

new! an experiment…

Top Notch/Cringy Marketing, Week 1

Yep. That’s me. On the YouTube.

Go through the camera roll on my phone you won’t find photos of puppies, babies, or successful attempts at winged eyeliner (which I’m told is the purpose of these pocket cameras…) you’ll find screenshots of ads I see on social media. Pictures of sandwich boards I pass when I’m walking around the city. Photos of storefronts, packaging, product displays…

Marketing. My camera roll is full of really great—and really cringy—examples of marketing.

I thought it would be neat (for my own sake, but maybe someone else will find it helpful and/or entertaining?) to chat through this stuff so I learn how to explain why I think certain things work or don’t.

And, as you’ll see, it’s a shaky first attempt. The amount I rely on the words anyways, so, like, literally, and just to get a thought out is crushing. It’s a lack of self-confidence (oh look, fear again!) but I’ve got a feeling this is exactly what I need to do to work through it.

We have to start somewhere, right?

What have you come across lately that’s stuck with you? Articles, interviews, a really great ad… Comment or Tweet me!