A hobby is about you, a business is about your customers.
That’s it. That’s the whole post. Ya’ll can go home now.
Seriously! This is a simple (obvious?) truth, but one that’s hard to swallow. I only recently
got hit in the face with it accepted it. The whole follow-your-bliss-make-your-passion-your-business narrative is dangerous.
Because it puts the focus on you. It’s about your passion, your wants, your identity.
That’s all well and good when we’re talking about hobbies. When it’s a hobby, it’s fine to have creative expression driving the bus. But when it’s a business, your customers better be driving and your ego best be, well, not in the vehicle.
It’s only a business if you have paying customers. Which means you need to a) know who your customers are b) understand their problems c) have a solution to said problems.
No one cares about you. They care about how you can help them.
So. I repeat.
The difference between a hobby and a business is that a business isn’t about you.
I enjoy taking photos. Like, really enjoy it. Walking around a new place with a camera around my neck is one of my greatest joys. On my most recent trip to Scandinavia I thought to myself—travel photographer! Wouldn’t it be so cool to get paid to travel around and take pictures!!
But here’s the thing. I only like taking photos when I like taking photos. When I see the thing and get ~*inSpirEd*~. If some hotel gave me an itemized list of “OK, here’s all the aspects of the hotel you need to feature, GO!” I’d hate it. It would suck the joy out. My photography is about me—my taste, my creative expression—and that’s why it’s a hobby and you don’t see me trying to sell prints or services or whatever else.