Marketing vs Advertising

What is marketing?

  • Marketing is earning people’s attention, time, and trust
  • Marketing is done with people. It’s multi-directional
  • Marketing is relational
  • Marketing is storytelling
  • Marketing is dependent on community

How marketing scales: you build something worth talking about.

What is advertising?

  • Advertising is paying for people’s attention by interrupting them
  • Advertising is done to people. It’s one-directional
  • Advertising is transactional
  • Advertising is telling people to do something
  • Advertising is dependent on algorithms and optimization

How advertising scales: you spend more money.

You can always opt-out of advertising. You can never opt-out of marketing.