Budgets, Buckets, and Home Equity According to Thaler

Welp, I’ve officially gone down the rabbit hole that is behavioural economics. Because I’m consumed by this ‘How do people money?’ question. How do people feel about, think about, and spend their money? I’m reading Thaler’s Misbehaving thanks to some great Twitter recommendations and I just got through section two on Mental Accounting, which was all kinds of up my street. Acquisition versus transaction utility, sunk costs and payment depreciation… you know, the good...

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How Do We Get People to Care About Money?

Here’s the thing… All this wonderfully educational how-to content doesn’t mean much if people don’t care to look for it in the first place. As an industry—a community—we’re great at engaging with each other. But how do we engage with people who aren’t already in the conversation? For the people who don’t already care about money, what’s the catalyst? What experiences or events lead someone to think… Money. That’s a thing I’m going to look into. What conversations...

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Personal Finance Stories I’d Love to Read

How to spend money. How to make money. How to save money. How to invest money. Personal finance content tends to be heavy on the how-to guides. And I get it. Cause it’s not like we were taught this stuff in school. But isn’t money about so much… more? Which got me to thinking, what other topics would I like to see addressed in personal finance? Well, here’s a few ideas… – Interviews with immigrants that focus on cultural differences in mindset and expectations...

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The Privilege of Financial Literacy

I remember being in the checkout line at the grocery store eyeing that rack of candy beside the conveyer belt. I wanted a Caramilk bar. I pointed to it and looked up at my mum, “Can I have one?” “Sure. You have money.” I had started getting an allowance. I opened my velcro wallet (~nostalgia~) and glanced at the cashier. I knew I could give these quarters to her and get the chocolate bar, or I could take them home and put them in my piggy bank. I knew I couldn’t do both. And if I...

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When Did We Decide Being “Good at Money” Meant Not Spending It?

Here’s a question… When did we decide being “good at money” meant not spending it? When did that become the goal. The badge of honour. The sign you’ve made it. Congratulations, you’ve arrived at your destination, please exit to your left, the end. I can’t seem to get far into a personal finance blog without reading the words, “I’m going to lose my personal finance card this, but…” or, “bad personal finance expert, but…” because they’d just spent...

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Nobody Cares About Budgets

Welcome to my Saturday morning stream of consciousness.  Excited? You should be. Why don’t more people care about their money? Specifically millennials. With so many personal finance blogs and books and other content out there (with gifs! there are so many great articles with gifs) why aren’t more people taking action? Why don’t they see what an impact this would have on their lives, their futures! *passionately shakes fist* (…Right?) Well, maybe it’s got...

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Banks, Budgets, and Lifestyle Bloggers

I’m scrolling through Instagram, as you do, and I get to thinking about sponsorships and the fact that Social Media Influencer is now a job title (explain that to your grandmother). Which leads to me wonder where are the banks and other financial companies in all of this? If it works for L’Oréal, would it work for Citigroup? Take a lifestyle blogger for example. Look at their Instagram account. They’ve got millions of followers and one of those perfectly curated...

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Finance Needs Better Teachers

What makes someone a good teacher? I’ve been thinking about this a lot lately, and I don’t mean teacher in the traditional chalkboard and apple sense. We’re all teachers. We all have to explains things we understand to others who don’t. So what makes someone particularly good at that? Empathy. The best teachers remember what it’s like to not understand. They remember the questions they were too embarrassed to ask. They remember the sticking points. The...

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Why Banks Should Care About Beauty Vloggers

You know what’s really interesting? The rabbit hole that is YouTube beauty videos—monthly favourites, Sephora hauls, get ready with me’s… that slice of the internet. It’s addictive. I can watch someone apply eyeshadow with 14 indistinguishable brushes for hours, knowing full well I’ll never try it myself. My idea of a ‘smokey eye’ is mixing two shades of skin toned beige I’ve owned since university, and I’m OK with that. I am not the...

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Are you a moderator or an abstainer?

I’ve been thinking about the whole Moderator vs. Abstainer thing. Is it just another label, or is knowing which side you fall on useful? Could recognizing it help you become more productive? Happier? I always thought I was a moderator because I can do things like eat 2 squares of a chocolate bar and save the rest (Crazy, I know). However, if I’m honest with myself I approach most of my life with an all or nothing mindset. I’m in or out. Full steam ahead or… no...

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