Currently #7: How Should a Person Be, Behavioural Economics, and Saving for NYC

You didn’t ask, I answered.


I’M READING…

How Should a Person Be? by Shelia Heti

Okay, ~technically~ I’m currently reading Thrive by Arianna Huffington but I finished this one a couple days ago and have to mention it because it was SO GOOD. And because despite being halfway through Thrive I don’t have strong feelings about it yet…

It had been a long time since I’d read anything close to fiction (my Goodreads is pretty solidly marketing/self-development books) and this was such a welcome change of pace for me. Her writing style is intoxicating, I’ve never read anything quite like it. She had me smiling, laughing, and feeling and the feels.

It was a needed reminder to branch out with what I’m reading.

I picked this up at Anansi Press and Groundwood Books in the Junction last week which is the most lovely little book store I’d definitely recommend checking out. The Drake Commissary is nearby, too, should you find yourself in need of sustenance.

I’m studying…

Behavioural Economics

How and why people spend money totally fascinates me. In particular, I’ve been thinking a lot lately about fee-only financial planners… Why do people decide to use them? Or not use them? What can we learn about that to improve financial education in general?

I think this behavioural/psychology bit is key in figuring out successful marketing strategies for fee-only financial planners and more effective financial education. We get caught up on price and think that’s the sticking point for people considering hiring a planner, “It’s too expensive!” But I don’t buy it. Price isn’t the issue, it’s deeper than that. The money is there but people are choosing to spend it on something else. Why?

We need to identify biases and worldviews so we can root the long-term benefit of financial planning/education in the now. Tension! Then we’ll get somewhere good… real good.

If you’re interested in this kind of stuff check out this Cognitive Bias Cheat Sheet and these 8 Marketing Takeaways from Behavioural Economics.

I’m saving for…

New York!

I’m saving for New York *happiest of dances*. I’m going to the Smart Hustle Small Business Conference this November 1st and I’ve tacked on a few extra days before and after the conference so I can, well, be in New York.

I’ve got some USD stashed away from a previous job that’ll be enough to cover the cost of the conference as well as my accommodation and a basic daily food budget, and the travel savings account I contribute to monthly will take care of the flight. I’d like to save up a little more spending money for exploring and shopping though because, well, New York.

oh, that’s good…

PSA

A welcome reminder looking over Dundas West in Toronto.


What have you come across lately that’s stuck with you? A book, a podcast, an article, a really great ad… Comment or Tweet me.

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About the author

Kate Smalley

Kate is a marketer, maker, and freelancer living in Toronto. She works with small businesses to help them narrow in on their purpose, share their ideas, and tell their story.

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