Developing marketing materials for a financial services company, working on a interview series for a client (I am loving doing in-person interviews), and writing a few articles for fintech startups.
Knitting! As far as I’m concerned, that’s what winter nights are good for. I’m working on the Classic Ribbed Hat from Purl Soho after botching my first attempt at the PetiteKnit Balloon Sweater (which I haven’t given up on!).
Reminding myself of this *points below*. When we’re trying to get noticed, it’s tempting to file down our edges in the hopes that we’ll appeal to more people. It’s tempting to go straight for the masses, to build for the middle. But the change you seek to make doesn’t live in the middle, it’s at the edges.
Updated January 13, 2020.
(Graphic was drawn by my expert* hand so no sharing without credit, OK?)
Thanks to Derek Sivers for making now pages a thing. Because, let’s face it, they’re a heck of a lot more interesting than your traditional about page.