Is Your Marketing a Comparison Trap?

We spend so much time worrying about the other guys. How do we stack up? How do we convince people we’re better? We want to stand out. We want to be the go-to financial planner for young professionals or the preferred webinar software for solo-entrepreneurs. But something I’m noticing is that so many businesses build websites or curate social media feeds that look and sound exactly like everyone else in their space. They model themselves after another financial planner or webinar software...

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Currently #7: How Should a Person Be, Behavioural Economics, and Saving for NYC

You didn’t ask, I answered. I’M READING… How Should a Person Be? by Shelia Heti Okay, ~technically~ I’m currently reading Thrive by Arianna Huffington but I finished this one a couple days ago and have to mention it because it was SO GOOD. And because despite being halfway through Thrive I don’t have strong feelings about it yet… It had been a long time since I’d read anything close to fiction (my Goodreads is pretty solidly marketing/self-development...

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What if it doesn’t work?

What if it doesn’t work?  What if I’m not good enough?  I invested a lot of energy into trying to make those thoughts go away. Not realizing that pushing them away only made them stronger. Saying to myself, “Think positive, Kate! Stop telling yourself you’re not good enough!” only did one thing… it kept me focused on the idea that I wasn’t good enough.  I felt like I shouldn’t do something unless I was sure it would work. And that if I wasn’t sure something would work I...

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“If They Only Knew What We Know” is the Wrong Way to Think About Marketing

“If only they knew what we know.” That’s a really enticing concept. The idea that if people simply knew what we did then they’d do what we do. “If I could just show them, if I could prove to them, if I had the chance to explain…” The idea that if people would read our brochure or watch our webinar then they’d get it. They’d understand why they should buy locally made furniture instead of shopping at IKEA or why low investment fees are so important. Then they’d buy our...

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Week in Marketing #2: IKEA, Apple Music, Kelly’s Bake Shoppe & more

In which I chat you through some of the top notch, cringy, or just interesting marketing bits I’ve stumbled across in the last week. So this feels slightly less, fumbling… than last weeks initial attempt. Thank goodness. Onwards and (hopefully) upwards. This week I talk about… (0:20) IKEA ads on Instagram, including a great example of how to sell a typically boring product, a serving tray. Makers, this is for you! (2:13) Apple Music ad on Instagram for their new Carpool...

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How Do We Get People to Care About Money?

Here’s the thing… All this wonderfully educational how-to content doesn’t mean much if people don’t care to look for it in the first place. As an industry—a community—we’re great at engaging with each other. But how do we engage with people who aren’t already in the conversation? For the people who don’t already care about money, what’s the catalyst? What experiences or events lead someone to think… Money. That’s a thing I’m going to look into. What conversations...

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Personal Finance Stories I’d Love to Read

How to spend money. How to make money. How to save money. How to invest money. Personal finance content tends to be heavy on the how-to guides. And I get it. Cause it’s not like we were taught this stuff in school. But isn’t money about so much… more? Which got me to thinking, what other topics would I like to see addressed in personal finance? Well, here’s a few ideas… – Interviews with immigrants that focus on cultural differences in mindset and expectations...

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The Privilege of Financial Literacy

I remember being in the checkout line at the grocery store eyeing that rack of candy beside the conveyer belt. I wanted a Caramilk bar. I pointed to it and looked up at my mum, “Can I have one?” “Sure. You have money.” I had started getting an allowance. I opened my velcro wallet (~nostalgia~) and glanced at the cashier. I knew I could give these quarters to her and get the chocolate bar, or I could take them home and put them in my piggy bank. I knew I couldn’t do both. And if I...

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Why being Multipassionate is a Strength You Should Be Proud Of

I’m not a specialist. And that’s OK. I’ve given up trying to find my calling.  Dare I say I’m finally embracing, not just accepting, all these interests of mine. I listened to Emilie Wapnick talk about this on the Quote of the Day podcast and it was sweet, sweet vindication to my multi-passionate ears. In case you find yourself in a similar boat (boats?) I present to you, in no particular order, reasons why being into all of the things is actually a strength you should be proud...

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Clarity comes from action, not thought

I’ve spent my entire life trying to make sense. Make sense of myself. So I can make sense to others. I’ve always… “had a lot of interests”. I thought that made me confusing and people don’t like to be confused. I wanted to be easy to understand. “Wait, she’s studying financial planning? Wasn’t she working at a craft shop?” “You’re at a software start-up now? Oh. I always thought you were going to be a fashion designer.” I hated feeling like I had to explain...

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