Week in Marketing #2: IKEA, Apple Music, Kelly’s Bake Shoppe & more

In which I chat you through some of the top notch, cringy, or just interesting marketing bits I’ve stumbled across in the last week. So this feels slightly less, fumbling… than last weeks initial attempt. Thank goodness. Onwards and (hopefully) upwards. This week I talk about… (0:20) IKEA ads on Instagram, including a great example of how to sell a typically boring product, a serving tray. Makers, this is for you! (2:13) Apple Music ad on Instagram for their new Carpool...

Continue reading

How Do We Get People to Care About Money?

Here’s the thing… All this wonderfully educational how-to content doesn’t mean much if people don’t care to look for it in the first place. As an industry—a community—we’re great at engaging with each other. But how do we engage with people who aren’t already in the conversation? For the people who don’t already care about money, what’s the catalyst? What experiences or events lead someone to think… Money. That’s a thing I’m going to look into. What conversations...

Continue reading

Personal Finance Stories I’d Love to Read

How to spend money. How to make money. How to save money. How to invest money. Personal finance content tends to be heavy on the how-to guides. And I get it. Cause it’s not like we were taught this stuff in school. But isn’t money about so much… more? Which got me to thinking, what other topics would I like to see addressed in personal finance? Well, here’s a few ideas… – Interviews with immigrants that focus on cultural differences in mindset and expectations...

Continue reading

The Privilege of Financial Literacy

I remember being in the checkout line at the grocery store eyeing that rack of candy beside the conveyer belt. I wanted a Caramilk bar. I pointed to it and looked up at my mum, “Can I have one?” “Sure. You have money.” I had started getting an allowance. I opened my velcro wallet (~nostalgia~) and glanced at the cashier. I knew I could give these quarters to her and get the chocolate bar, or I could take them home and put them in my piggy bank. I knew I couldn’t do both. And if I...

Continue reading

When Did We Decide Being “Good at Money” Meant Not Spending It?

Here’s a question… When did we decide being “good at money” meant not spending it? When did that become the goal. The badge of honour. The sign you’ve made it. Congratulations, you’ve arrived at your destination, please exit to your left, the end. I can’t seem to get far into a personal finance blog without reading the words, “I’m going to lose my personal finance card this, but…” or, “bad personal finance expert, but…” because they’d just spent...

Continue reading

Currently #6: My YouTube Experiment, the Science of Fear, and The Defiant Ones

You didn’t ask, I answered. I’M READING… Life Unlocked by Srinivasan S. Pillay I’m all for self-development books that are rooted in science. This one took a bit to get into, but was a game changer read for me. It’s all about fear—the science of dread, the fear of success, fear and prejudice, how trauma affects the brain… Really, really interesting. Understanding the neurobiology behind fear has been the absolute key to helping me understand—and start...

Continue reading

Hiding Your Competition Isn’t Going to Keep Me From Finding Them

THIS. This seems obvious, but it’s funny how quick we are to forget it as marketers. We won’t tell the person asking about our email software that we don’t have the features they need, but the other guys do. We won’t tell visitors to our store that the couch in the fabric they really want is sold down the street. We won’t tell the couple sitting across our desk that they’d be better off with insurance coverage from the other guys… We sell them on the...

Continue reading

Currently #5: Perennial Seller, a Crowdsourced Music Video, and the Evolution of Retail

You didn’t ask, I answered. I’M READING… Perennial Seller by Ryan Holiday Just finished up this dandy and it was a good overall look at what it takes to make and market work that stands the test of time as a creative. He places the responsibility for marketing your work square on you, the creative, which I’m all about. Sure you can get help/coaching but ultimately you can’t outsource your marketing. You can’t just hand it off all, “Here, you deal with...

Continue reading

Currently #4: The power of introverts, Matt Mullenweg, and a baby real estate agent

You didn’t ask, I answered. I’M READING… Quiet: The Power of Introverts in a World That Can’t Stop Talking by Susan Cain I’ve taken a dive into the world of personality types over the last half year or so and MAN, what a game changer. If it’s something you’ve ever wanted to explore I’d say start by taking the 16 Personalities quiz to find your Myers-Briggs type, then go read what your personality type does in a rut. I mean WHAT. So...

Continue reading

Making the Most of “Thanks for Signing Up!” Landing Pages

Some thoughts on conversion optimization, landing pages, and how to make people that give you their email addresses feel like valued humans… I was listening to Talia Wolf on the Unemployable podcast the other day talk about thank you landing pages—you know when you buy something online or sign up for a service/newsletter and you’re redirected to a ‘Thanks for trusting me with your email address and/or money promise you won’t regret it K BYE!’ page? (OK not entirely sure if...

Continue reading