When Did We Decide Being “Good at Money” Meant Not Spending It?

Here’s a question… When did we decide being “good at money” meant not spending it? When did that become the goal. The badge of honour. The sign you’ve made it. Congratulations, you’ve arrived at your destination, please exit to your left, the end. I can’t seem to get far into a personal finance blog without reading the words, “I’m going to lose my personal finance card this, but…” or, “bad personal finance expert, but…” because they’d just spent...

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Currently #6: My YouTube Experiment, the Science of Fear, and The Defiant Ones

You didn’t ask, I answered. I’M READING… Life Unlocked by Srinivasan S. Pillay I’m all for self-development books that are rooted in science. This one took a bit to get into, but was a game changer read for me. It’s all about fear—the science of dread, the fear of success, fear and prejudice, how trauma affects the brain… Really, really interesting. Understanding the neurobiology behind fear has been the absolute key to helping me understand—and start...

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Hiding Your Competition Isn’t Going to Keep Me From Finding Them

THIS. This seems obvious, but it’s funny how quick we are to forget it as marketers. We won’t tell the person asking about our email software that we don’t have the features they need, but the other guys do. We won’t tell visitors to our store that the couch in the fabric they really want is sold down the street. We won’t tell the couple sitting across our desk that they’d be better off with insurance coverage from the other guys… We sell them on the...

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Currently #5: Perennial Seller, a Crowdsourced Music Video, and the Evolution of Retail

You didn’t ask, I answered. I’M READING… Perennial Seller by Ryan Holiday Just finished up this dandy and it was a good overall look at what it takes to make and market work that stands the test of time as a creative. He places the responsibility for marketing your work square on you, the creative, which I’m all about. Sure you can get help/coaching but ultimately you can’t outsource your marketing. You can’t just hand it off all, “Here, you deal with...

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Currently #4: The power of introverts, Matt Mullenweg, and a baby real estate agent

You didn’t ask, I answered. I’M READING… Quiet: The Power of Introverts in a World That Can’t Stop Talking by Susan Cain I’ve taken a dive into the world of personality types over the last half year or so and MAN, what a game changer. If it’s something you’ve ever wanted to explore I’d say start by taking the 16 Personalities quiz to find your Myers-Briggs type, then go read what your personality type does in a rut. I mean WHAT. So...

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Making the Most of “Thanks for Signing Up!” Landing Pages

Some thoughts on conversion optimization, landing pages, and how to make people that give you their email addresses feel like valued humans… I was listening to Talia Wolf on the Unemployable podcast the other day talk about thank you landing pages—you know when you buy something online or sign up for a service/newsletter and you’re redirected to a ‘Thanks for trusting me with your email address and/or money promise you won’t regret it K BYE!’ page? (OK not entirely sure if...

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Currently #3: Steve Martin, Blogging is Back, and a store with a sense of humour

You didn’t ask, I answered. I’M READING… Born Standing Up: A Comic’s Life by Steve Martin. “I did have that one element necessary to all early creativity: naïveté, that fabulous quality that keeps you from knowing just how unsuited you are for what you are about to do.” “Be so good they can’t ignore you.” Ya, he’s great. If you’re on the hunt for a memoir or just a good read, highly recommend. I’M LISTENING...

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Yes, you can

A quick and largely unoriginal New Years thought for you… I’m not big on New Years resolutions—January 1st doesn’t feel extraordinarily more promising than the start of any other day—but I do like to reflect on the year that’s passed. (Unoriginal already, told ya.) This little shift in thinking has had the biggest impact on my life recently. I pay attention to all the things that make me think, “Well I can’t do that.” “I can’t...

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Currently #2: The Psychology of Persuasion, teaching finance in schools, and The Future of Cities

You didn’t ask, I answered. I’M READING… Influence: The Psychology of Persuasion by Robert B. Cialdini. All about what makes us say “Yes!”. This is one of those books I saw referenced so frequently in recent marketing/PR books that I thought I better give it a read myself. I’ve gone through it pondering how all these principles might apply to the world of money. And art! Because I’m exciting like that… I’M LISTENING...

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Starting somewhere is better than starting nowhere

Can I confess something? I’m having a heck of a time starting this blog. Last March (oh man has it been that long?) I got it in my head this needed to be a thing. I’ve had a craft blog for a few years, but there are other topics I wanted to explore. Topics that needed a different home. Like why are we so bad at teaching people about finance? and how can artists use growth hacking! and what does your money look like if you never want to retire? So I began jotting down post ideas...

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