Currently #5: Perennial Seller, a Crowdsourced Music Video, and the Evolution of Retail

You didn’t ask, I answered. I’M READING… Perennial Seller by Ryan Holiday Just finished up this dandy and it was a good overall look at what it takes to make and market work that stands the test of time as a creative. He places the responsibility for marketing your work square on you, the creative, which I’m all about. Sure you can get help/coaching but ultimately you can’t outsource your marketing. You can’t just hand it off all, “Here, you deal with...

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