You didn’t ask, I answered.
Just finished up this dandy and it was a good overall look at what it takes to make and market work that stands the test of time as a creative. He places the responsibility for marketing your work square on you, the creative, which I’m all about.
Sure you can get help/coaching but ultimately you can’t outsource your marketing. You can’t just hand it off all, “Here, you deal with it!” and expect it to be a hit. Why? Because no one knows or cares as much about your work as you do.
And you can’t put something into the world and call it a day. All, I’ve-built-it-they-will-come. Two very important truths we don’t tend to love… but embracing them gives us a huge advantage.
“Marketing is an opportunity for you to distinguish yourself, to beat out other talented folks whose entitlement and laziness holds them back.”
(Is this sounding harsh? Oops. It’s actually incredibly empowering.)
Okay ONE, Andrew Applepie is an absolute musical beat making wizard. You can’t make up this kind of passion. You can literally feel the joy in everything he makes…
And TWO, this music video is brilliant. He asked his followers to send him clips of them clapping and here we are, a crowdsourced music video. Like! People from all over the world sent in these clips. Amazing.
That’s engagement, that’s community, that’s powerful. And yes, that’s marketing.
I’M listening to…
Brick and mortar retail’s not dead, the game’s just changed.
Rachel is the founder of Story, a 2000 square foot retail store in Chelsea, New York that “has the point of view of a magazine, that changes like a gallery and sells things like a store.”
Customers coming in and buying things isn’t really the end goal, it’s more about the experience. They make a good chunk of their revenue through six-figure sponsorships and it’s even turned into something of a scouting ground for the indie brands and artists they carry.
It’s the intersection of content, commerce, and community. Yup, she changed the game.
best money spent…
Headphones. Proper over-the-ear-welcome-to-paradise-you-beautiful-introvert-you headphones. How did I go so long without these?!
Are these ones good? I have no damn clue, I’m no audiophile. About an hour into my “best headphones” research I accepted I was way out of my depth and resorted to the ol’… go to stores and try them on strategy.
Decided Bose was too fancy (read: expensive) for me, didn’t like the sound of Beats, didn’t love the Sennheiser ones in my price range, and wireless headphones were a no. I also knew I wanted a removable chord (so I could replace it if it broke) and removable ear pads so I could replace those when needed, too. Not of fan of having to toss something after a year because it wasn’t designed to be repaired, ya know? So I landed on these Audio-Technica ATH-M50x ones and Imma happy.
oh, that’s good…
SO GOOD. Because, cake.
What have you come across lately that’s stuck with you? Articles, interviews, a really great ad… Comment or Tweet me!