Currently #5: Perennial Seller, a crowdsourced music video, and the evolution of retail

You didn’t ask, I answered. I’M READING… Perennial Seller by Ryan Holiday Just finished up this dandy and it was a good overall look at what it takes to make and market work that stands the test of time as a creative. He places the responsibility for marketing your work square on you, the creative, which I’m all about. Sure you can get help/coaching but ultimately you can’t outsource your marketing. You can’t just hand it off all, “Here, you deal with...

Continue reading

Currently #2: The Psychology of Persuasion, teaching finance in schools, and The Future of Cities

You didn’t ask, I answered. I’M READING… Influence: The Psychology of Persuasion by Robert B. Cialdini. All about what makes us say¬†“Yes!”. This is one of those books I saw referenced so frequently in recent marketing/PR books that I thought I better give it a read myself. I’ve gone through it pondering how all these principles¬†might apply to the world of money. And art! Because I’m exciting like that… I’M LISTENING...

Continue reading