Currently #5: Perennial Seller, a crowdsourced music video, and the evolution of retail

You didn’t ask, I answered.


I’M READING…

Perennial Seller by Ryan Holiday

Just finished up this dandy and it was a good overall look at what it takes to make and market work that stands the test of time as a creative. He places the responsibility for marketing your work square on you, the creative, which I’m all about.

Sure you can get help/coaching but ultimately you can’t outsource your marketing. You can’t just hand it off all, “Here, you deal with it!” and expect it to be a hit. Why? Because no one knows or cares as much about your work as you do.

And you can’t put something into the world and call it a day. All, I’ve-built-it-they-will-come. Two very important truths we don’t tend to love… but embracing them gives us a huge advantage.

“Marketing is an opportunity for you to distinguish yourself, to beat out other talented folks whose entitlement and laziness holds them back.” 

(Is this sounding harsh? Oops. It’s actually incredibly empowering.)

I’M watching…

Put Your Hands Together by Andrew Applepie

Okay ONE, Andrew Applepie is an absolute musical beat making wizard.  You can’t make up this kind of passion. You can literally feel the joy in everything he makes…

And TWO, this music video is brilliant. He asked his followers to send him clips of them clapping and here we are, a crowdsourced music video. Like! People from all over the world sent in these clips. Amazing.

That’s engagement, that’s community, that’s powerful. And yes, that’s marketing.

I’M listening to…

The Amorphous Evolution of Retail — Rachel Shechtman of Story on the Loose Threads Podcast

Brick and mortar retail’s not dead, the game’s just changed.

Rachel is the founder of Story, a 2000 square foot retail store in Chelsea,  New York that “has the point of view of a magazine, that changes like a gallery and sells things like a store.”

Customers coming in and buying things isn’t really the end goal, it’s more about the experience. They make a good chunk of their revenue through six-figure sponsorships and it’s even turned into something of a scouting ground for the indie brands and artists they carry.

It’s the intersection of content, commerce, and community. Yup, she changed the game.

best money spent…

Headphones

Headphones. Proper over-the-ear-welcome-to-paradise-you-beautiful-introvert-you headphones. How did I go so long without these?!

Are these ones good? I have no damn clue, I’m no audiophile. About an hour into my “best headphones” research I accepted I was way out of my depth and resorted to the ol’… go to stores and try them on strategy.

Decided Bose was too fancy (read: expensive) for me, didn’t like the sound of Beats, didn’t love the Sennheiser ones in my price range, and wireless headphones were a no. I also knew I wanted a removable chord (so I could replace it if it broke) and removable ear pads so I could replace those when needed, too. Not of fan of having to toss something after a year because it wasn’t designed to be repaired, ya know? So I landed on these Audio-Technica ATH-M50x ones and Imma happy.

oh, that’s good…

Stay safe, eat cake

Bunners Bake Shop

SO GOOD. Because, cake.


What have you come across lately that’s stuck with you? Articles, interviews, a really great ad… Comment or Tweet me!

Currently #4: The power of introverts, Matt Mullenweg, and a baby real estate agent

You didn’t ask, I answered.


I’M READING…

Quiet: The Power of Introverts in a World That Can’t Stop Talking by Susan Cain

I’ve taken a dive into the world of personality types over the last half year or so and MAN, what a game changer.

If it’s something you’ve ever wanted to explore I’d say start by taking the 16 Personalities quiz to find your Myers-Briggs type, then go read what your personality type does in a rut.

I mean WHAT. So interesting.

Now of course, you can’t go using these labels as an excuse, “I can’t do that because I’m an IN-whatever.” But as a framework it’s helped me make sense of why I act and react the way I do. It’s helped me reframe traits I’ve long seen as weaknesses into strengths. Which is a biggie.

I digress… the book!! The most interesting part to me was the research on introverts vs extroverts in the workplace (these differences are SO important and largely ignored) and in childhood. What it’s like to be a highly reactive, aka introverted, kid and how various experiences including trauma influence you differently. Lot’s of my-life-finally-makes-sense moments were had. It was great.

I’M LISTENING TO…

Do You Have Your Own Internal “Code” — Matt Mullenweg on the James Altucher Show

You know when you walk around pretending to know what a term means but secretly you’re praying someone doesn’t ask you to define it…. Ya.

Open source.

Like I essentially knew what it meant, but not really. Sure as heck couldn’t explain it. For those of you that can relate listen from 10:45 to 17:20, Matt does a great job of explaining what open source code means and why it’s so important.

“Open source essentially creates a bill of rights for software. As a developer you cannot take away any of the freedoms you yourself were given.”

Also, how relaxing is Matt’s voice? Can we get him narrating on Audible? K thanks.

OH, THAT’S GOOD…

Well played.

roncesvalles toronto real estate ad may 2017

I know the baby-photo-real-estate-agent thing isn’t new… but did this ever make me smile. And in Roncesvalles? Well played, Sir. Know your demographic.


What have you come across lately that’s stuck with you? Articles, interviews, a really great ad… Comment or Tweet me!

Currently #3: Steve Martin, blogging is back, and a beauty store with a sense of humour

You didn’t ask, I answered.


I’M READING…

Born Standing Up: A Comic’s Life by Steve Martin.
“I did have that one element necessary to all early creativity: naïveté, that fabulous quality that keeps you from knowing just how unsuited you are for what you are about to do.”

“Be so good they can’t ignore you.”

Ya, he’s great. If you’re on the hunt for a memoir or just a good read, highly recommend.

I’M LISTENING TO…

Blogging is Back, with Darren Rowse on Unemployable.
At a time where content is cheap and easily automated, they talk about the importance of making it human again. Because that’s what blogging is all about—human to human connection.

Darren touches on the idea of blogging in seasons—creating chunks of related content punctuated by breaks (e.g. blog weekly for 3 months around one topic then take a month off) because maybe that’s an easier way to consume and find content in a Netflix world? Whatever your thoughts on this it’s a good reminder to think outside the traditional format. Experiment!

Adam Robinson on the Tim Ferriss Show.
Adam Robinson is one of those crazy smart insightful people working in finance—he advises hedge fund advisors kind of smart.

Hearing him talk about his approach to investing is fascinating. Seriously, take 3 minutes and listen from 29:00-32:00.

He encourages us to pay attention every time you hear someone say, “That doesn’t make any sense”. If someone says they don’t understand why gold keeps going lower, because there’s a dozen logical reasons it shouldn’t, he knows it’s got a lot lower to go. There’s some x-factor no one’s considered yet. It’s not the world that doesn’t make sense, it’s your model of it.

“That’s where the gold mine is, things that don’t make sense.”

Oh, that’s good…

Bay. Not Bay.
A new section for things I come across that make me say, “Oh, now that’s good.”

This storefront beside the Bay subway station in Yorkville being one of them.

bay-not-bay


What have you come across lately that’s stuck with you? Comment or Tweet me!

Currently #2: The Psychology of Persuasion, teaching finance in schools, and The Future of Cities

You didn’t ask, I answered.


I’M READING…

Influence: The Psychology of Persuasion by Robert B. Cialdini.
All about what makes us say “Yes!”. This is one of those books I saw referenced so frequently in recent marketing/PR books that I thought I better give it a read myself.

I’ve gone through it pondering how all these principles might apply to the world of money. And art! Because I’m exciting like that…

I’M LISTENING TO…

“Someone Should Teach This in School” Kyle Provost on the Because Money Podcast.
What would it look like if personal finance was taught in high school? Well, Kyle Provost can tell ya because he’s doing just that—leading some pretty awesome change out of Manitoba.

If you don’t have time for the whole thing listen from 23:17-32:00 where he shares why our system makes it so hard to get this change off the ground. It was a total mind=blown moment for me when he talked how politicians, like teachers, have pensions and insurance so they can arguably get by with less financial education than the average Canadian. So where’s the incentive! As Kyle says, “You almost couldn’t create a situation where you had more public demand for a product and less expertise and will power to put it into place.”

…. I know.

But don’t worry… things end on a hopeful note.

I’M WATCHING…

The Future Of Cities by Oscar Boyson.
I can’t do this any justice with a summary, you just need to watch it. Essentially it’s a look at how we’re solving big problems facing cities across the globe—like access to fresh water and crazy traffic congestion. And how all this (really exciting!) change is happening bottom up, not top down.

It’s good. Really good.


What have you come across lately that’s stuck with you? Comment or Tweet me!

Currently #1: The War of Art, Bad With Money, and Mr. Selfridge

You didn’t ask, I answered.


I’M READING…

The War of Art by Steven Pressfield. Ooofph it’s a goodie. If you’re feeling blocked (Hi!) read it.

“Rule of thumb: the more important a call to action is to our souls evolution, the more Resistance we will feel toward pursuing it.”

I’M LISTENING TO…

Bad With Money With Gaby Dunn.
I don’t know how I only just discovered this podcast, but I did, and it’s great. The whole YouTube thing fascinates me, so hearing Gaby and Hank Green chat content creation was right up my street. Speaking of content creation… CNN acquiring Beme is HUGE! You need to read co-founder Matt Hackett’s take on it.

I’M WATCHING…

Mr. Selfridge Season 4.
It’s back! Heck yes. I’m such a British period drama junkie… recently finished Call The Midwife and The Crown. SO GOOD.


What have you come across lately that’s stuck with you? Tweet me!