Lessons From the First Sears Wish Book Catalog

How fan-freaking spectacular is this. I mean, LOOK AT THIS MAGIC. A page from the first Sears Wish Book catalog published in 1897. Seven hundred and eighty-six glorious pages of… This. The copy is straight wizardry, written by Richard Sears himself. (Big ups to the internet hero who found and uploaded pages from the original catalog here.) I started reading The Long Tail by Chris Anderson this morning and he talks about how Sears and Roebuck’s began as a mail order catalog company and...

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Currently #5: Perennial Seller, a Crowdsourced Music Video, and the Evolution of Retail

You didn’t ask, I answered. I’M READING… Perennial Seller by Ryan Holiday Just finished up this dandy and it was a good overall look at what it takes to make and market work that stands the test of time as a creative. He places the responsibility for marketing your work square on you, the creative, which I’m all about. Sure you can get help/coaching but ultimately you can’t outsource your marketing. You can’t just hand it off all, “Here, you deal with...

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