Why don’t more people care about their money? With so many personal finance blogs and books and other content out there (with gifs! there are so many great articles with gifs!) why aren’t more people taking action? Why don’t they see what an impact this would have on their lives, their futures! *passionately shakes fist*
Well, maybe it’s got something to do with the fact that so many ‘intro to personal finance’ books and articles open with Budget! BUDGET! Thou shall not proceed without a Budget!
Newsflash—not a selling point. Like, no I don’t want to sit down and put numbers into boxes, why do you think I’m avoiding my bank statements in the first place?
And I know (I know!) budgeting doesn’t have to suck. There’s a template for seemingly everyone’s taste and it can be as simple as you like and oh goodness did you know how life changing it is?!
None of that matters.
It doesn’t matter because people aren’t going to get that far. They’re going to shut off as soon as they skim the word ‘budget’ and they’re not going to stick around to hear you defend it.
If we’re trying to get peoples attention—to sell them on the magic of caring about their money—maybe we should stop leading with budgets.
Not because budgets are bad, or useless, or unimportant (they’re none of those things) but because nobody cares.
Not at first, anyways.
I mean think about it. That person you know (friend, colleague, family member) that’s ‘bad with money’, do you honestly think all they’ve been waiting for is someone to tell them to get a budget and open a retirement account? If that were the case, wouldn’t they have done it already?
Let me be clear, I’m not against budgeting. I have a budget! I just don’t think they’re the starting point, and I certainly don’t think they’re the be-all-end-all.
If we want to get (and keep!) peoples attention, maybe we should try opening with some different material. Let people get through the door, take their coats off, offer them a drink, before we hit them with the hard stuff.
So where should we start, Kate?
If budgets are out—and retirement, but that’s for another post—how should we get people interested in money? Talking like this I must have the all answers, right?
Nope! (You hate me don’t you?) But I think our relationship with money is a good starting point.
I believe the sticking point with financial advice right now isn’t so much the content, but how it’s being presented.
Rethinking the delivery… That’s the key.
What do you think?
P.S. In lieu of a somewhat-passably-relevant stock photo… Please enjoy this snap I took of pretty red stuff growing on the side of a building in Huntsville, Ontario this fall.