Correlation is Not Causation

“Statistics simply tell us the range of what we can expect to happen, not why or how it will happen in any given moment. What we need is understanding.”

Seth Godin shared this on his podcast, Akimbo, as a reminder that when two things are correlated it does not mean that one caused the other.

In a world increasingly driven by data, correlation can be a trap. It’s easy to look at the data and see what we want to, to find correlations that fit our biases and serve our agendas. It’s easy to offload the responsibility of our actions by pointing to the numbers and saying, “I did what they told me to do.”

If your actions are driven by data alone, you’re missing an opportunity to do better.

Your understanding—of others, of systems, and of your own blind spots—makes all the difference.