Four Marketing Skills to Develop

1. Curiosity

Curiosity is meeting the unknown with humility. It’s about asking questions others aren’t willing to, allowing you to do things others aren’t able to. This is how you get attention.

2. Curation

Curation is connecting people with what matters to them. It’s about discernment, taste, and timing. This is how you provide value.

3. Empathy

Empathy is the desire to understand and advocate for an experience that’s not your own. It’s about making people feel seen by helping them make sense of themselves. This is how you earn trust.

4. Ownership

Ownership is taking responsibility for a group of people and leading them to where they want to go. It’s about being in it for the long haul, owning the cause over the product. This is how you create change.