Your Competitive Advantage

Empathy, your competitive advantage is empathy.

It’s an advantage because few people are willing to put in the hard work to develop it. It requires humility to admit that you don’t know anything about the person sitting across from you. It takes curiosity, compassion, and courage to hold space and advocate for an experience that’s not your own.

Empathy is the only shot you have at getting to know your audience and building something that serves them.

You can’t outsource it. You can’t buy it. And you can’t make the change you’re seeking to make without it.

The best thing about empathy?

It’s a skill all of us can learn.


Taken at Golden Gate Park in San Francisco. It’s a journey, a climb, or some such reference?