How Do I Get More Followers?

You’re asking the wrong question. Better to ask, “How can I be helpful?”

Building a business isn’t about being seen, it’s about making others feel seen.

Focus on that and, in time, the right people will notice.


Taken at Cadette Studio’s most recent Gather & Connect event. Allison Asis, the founder of Cadette Jewelry, hosts events every few months so that Toronto creatives can meet and learn from each other. They always sell out which is proof, to me, that she’s doing the hard but necessary work of making others feel seen.