You know how they say more money won’t solve your problems, it’ll just make you more of who you already are?
It’s the same with advertising. Before you throw money behind your business or product, ask yourself what you’re paying to amplify.
Getting more eyeballs isn’t going to improve your customer’s experience. It’s not going to make your service easier to use or your onboarding any less painful. It’s not going to make people like your product more, it’s going to make it extremely obvious what people don’t like.
Attention doesn’t equal customers, and it certainly doesn’t equal retention.
Before you pay for visibility, ask yourself if more eyeballs will measurably solve your problem. Ask yourself if you’re proud of what you’re calling people over to look at.
If not, address that first.