Not Everything Has To Scale

If you’re interested in designing technology that “appeals to our humanity rather than exploits our physiology”, Alex Wolf is your person (and those are her words!).

In a recent episode of her podcast, The Feminine Influence in Human Friendly Tech, she talks about the impact of design that incorporates intimacy (among other feminine qualities).

Here’s the thing about intimacy:

Intimacy is important to user experience. But intimacy is hard to scale. And (most) technology needs/wants to scale.

A conundrum. However! As Alex points out, not every aspect of your business has to scale. Take Etsy as an example: the marketplace scales, the goods themselves do not.

A welcome reminder that not every element needs to be scalable for the system as a whole to experience growth.