24 Hours of Fresh Attention

“Everyone gets 24 hours of fresh attention, refilled daily.”

Seth Godin shared this in his blog post this morning and it was a welcome reminder. A reminder that each day we have the opportunity—the responsibility—to manage our bandwidth. A reminder that when we mess up (and we will) we have a chance to begin again.

That said, what will you do with this day?

What will you say yes to? And, perhaps more importantly, what are you willing to say no to?

What Next?

When we’re building something new we often get stuck on what to do next. In trying to find the next “right” action we’re paralyzed with inaction.

Here’s the thing. Often, at the beginning stages of a project, it doesn’t actually matter what you do next. Your job is to play and celebrate movement of any kind. One step forward, two steps back. Perhaps a side step or two. It’s all movement, and movement creates momentum.

So, if you’re stuck, focus less on figuring out what your next steps are and more on taking them.

Follow your curiosity. Make your best guess. And move.

Remember: when you don’t know where you’re going, all paths lead there.

Work vs Rest

How do you define work? What about rest? Are these activities, states of being? And how do you know when to move between them?

I’m not sure if you’ve hit the quarantine phase where you’re questioning, well, literally everything, but I sure have. In particular, I’m paying attention to my own personal rhythms and how I measure productivity.

Which is how I got on this work vs rest debate.

Here’s what I’ve got so far:

Work is… output, motion, acting on the known, and in service of others. It has some narrow, focused quality to it. It’s new creation.

Rest is…. input, stillness, surrender to the unknown, and in service of self. It is boundless and how we open ourselves up to what could be. It’s mindful consumption.

Work asks, “What can I do?”

Rest asks, “What can I enjoy?”

Both demand presence, compassion, and acceptance. Presence in this moment, compassion for where you find yourself, and acceptance of what is.

And both are needed, however you define them.

Inhale, exhale.

On, off.

Engage, disengage.

We live on a sine wave. We are not exempt from the rhythms of nature just because we’ve found ways to modify them.

What If The Economy Was Built On These Things, Instead?

What would happen if we moved from an economy built on these things *points left* to those *points right*.

  • From “because this is the way we’ve always done it” to something that breathes and evolves alongside us
  • From individual self-interest to collective wellness
  • From systems that serve consumption to ones that empower creation
  • From prescriptive, top-down solutions to engaged co-creation
  • From rigid directions to guiding principles
  • From “how can I make more money?” to “how can I help people more?”
  • From optimized for the short-term to built for the long-term
  • From structures that crumble under adversity to ones that are designed to endure it

Where would we be? What would work look like? Whose voices would we be listening to? What would we measure?

How would a world built on these things change everything? And how can we act as if, right now?

Every day, we have the opportunity to build something better. Every day, we can act as if.

Schedules of Reinforcement and the Systems That Keep Us Stuck

A behavioural psychologist, B. F. Skinner, used the phrase “schedules of reinforcement” to describe the relationship between our actions and the rewards we associate them with.

There are fixed-ratio schedules of reinforcement: rewards that are predictable. I know that every time I press this button, I get a cookie.

And variable-ratio schedules of reinforcement: rewards that are unpredictable. I know that if I keep pressing this button, at some point I’ll get a cookie.

Variable schedules of reinforcement are the most motivating. Think about it in terms of a slot machine: it would be no fun to play if you knew that you’d win every 15 times. That removes the magic and anticipation, and thus our motivation to play the game.

For better, and often, for worse, schedules of reinforcement are embedded in all areas of our lives. Look at social media. We check it obsessively knowing eventually we’ll get something good. Imagine how differently you’d interact with your Instagram account if your feed and notifications were only refreshed once a day. You’d only need to check it once a day!! Think about how that would shift the power from Facebook’s hands to yours.

Under a fixed schedule of motivation when the rewards stop, we stop pressing the button. Under a variable schedule of motivation, we’ll keep pressing the button long after the rewards have stopped, hoping something shiny is just around the corner.

Most of the systems (economic and otherwise) we operate within aren’t designed to help us thrive, they’re designed to keep us dependent on the system. They’re engineered to keep us pressing the button. If we’re not careful, this can separate us from our power and keep us from our work.

Having an awareness of both the systems you live in and the way you behave within them will help you show up and do the work, anyways.

You have agency.

Use it.


If you’re interested in reading more about this, Chapter 7: The Problem of Procrastination and Self-Control in Dan Ariely’s book, Predictably Irrational, gives an solid overview.

Don’t Build a Business for a World That Doesn’t Exist

There’s a reason how-to articles are so popular.

We want someone to tell us what to do. We want answers, and we wanted them yesterday. When you’re building something new, the discomfort of the unknown will have you reaching for all kinds of prescriptive advice.

The problem is that we can only know what worked in retrospect. And that’s what worked for a specific business and specific people at a specific point in time. Anyone who’s “figured it out” did so for a reality that isn’t yours.

When you follow someone else’s roadmap, you’re building for a world that doesn’t exist using tools that don’t quite fit you. Things are different because you’re different.

Remember: this is art.

The stuff worth building requires you to find your own answers.

What It Means to Go All In

You don’t have to drop everything.

You don’t have to quit your job, or leap without a net, or take on a bunch of debt, or start a new life.

Going all in is figuring out what matters to you and claiming it. It’s putting a stake in the ground and showing up for the future you’re building. It’s starting where you are with what you have.

Going all in looks different for everyone. It’s easy to hear someone else’s story and tell yourself, “If I do that I’ll get those results”. Much harder to get quiet and listen to what’s right for you, to honour and forge your own path.

Going all in isn’t glamourous. It’s a quiet commitment you make to yourself.

And you don’t have to do it all today, you simply have to start.

Are You Willing To Look Dumb?

We all talk about the importance of taking risks. It’s a common regret (not taking bigger ones) and a common piece of advice (to take more of them).

When it comes to taking risks in our work, we usually think of it in terms of risking time or risking money.

But what about risking your reputation?

Are you willing to look dumb? To have people not understand you or your idea? Are you willing to walk away from something that’s “working” and towards something unproven?

Being widely understood shouldn’t be the metric you hold your idea against because by definition if everyone got it it wouldn’t be new.

Don’t risk your integrity. But do risk being misunderstood.

You’ll often find that the people who matter respect the weird stuff, anyways.


H/t to Erik Torenberg for sharing this idea on this episode of the Click Here To Apply podcast. Don’t ask me what a picture of my boots has to do with this post it just feels right, okay? Path less traveled or some such?

Grit is the New Gatekeeper

“Curiosity, courage, and persistence are the new gatekeepers.”

James Clear shared this in his newsletter recently and ain’t it the truth. He was (in my interpretation, at least) explaining how it’s never been a better time to build something. If you can access the internet you have the education resources of a university and the distribution power of a media company.

However, the easier it is to get in front of people the harder it is to be noticed. The harder it is to get, and keep, people’s attention.

That’s where curiosity, courage, and persistence comes in. This isn’t a game of skill or talent. It’s one of grit.

Lots of people start things. Far fewer have the grit to continue through the dip, to show up when no one’s watching.


Taken in New York last fall. H/t to Stephanie Pellett for sharing this gem.