Creative in Work vs Creative in Business

What the hell does it mean to be “a creative”? Let’s just start there. Creative small business owner. Creative entrepreneur… We throw these terms around a lot, but something about it has never sat right with me. Honestly, I’ve always found the term creative entrepreneur a little cringy. I think I’ve finally figured out why. Being creative in your work and creative in your business are two totally different things, and one doesn’t imply the...

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Currently #9: Books to change your relationship with money, introducing yourself, and my favourite productivity app

You didn’t ask, I answered. I’M READING… Worry Free Money by Shannon Lee Simmons SO GOOD. I recently finished Worry Free Money, and yes, it’s just as good as everyone’s saying it is. It’s got me thinking about changes I want to make to my cash flow and how (or more importantly, why) I spend money. I also love Shannon’s approach to financial planning, and found reading this inspiring for my own work. “It’s never about what I think people can...

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Hey! That was my idea

“I thought of that years ago.” “I was going to do that.” Have you ever noticed how possessive we can be of our ideas? How we’ll feel robbed when someone else acts on them? Why the heck are we like this?! I guess it has to do with the fact that we call them our ideas. As though they belong to us and no one else could have thought of them. However we probably came up with the idea for the thing (product, business, song, painting, book, etc…) because we felt the world...

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Currently #8: Becoming a CFP(?), Freakonomics Radio, & reclaiming my time

You didn’t ask, I answered. I’M READING… Side Hustle by Chris Guillebeau Despite my deep aversion to the word hustle (especially when preceded by the word side) here I am, reading Side Hustle. I just finished The $100 Startup by him and I’m reading these books not so much for my own projects, but because I’m always interested in what marketing/business/financial advice small business owners are finding useful. How are we talking about this stuff? What’s resonating...

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Are you selling the wrong thing?

“NO PHOTOS.” That’s what the sign said in front of this man’s booth at the Chelsea Market. He was selling shirts with fun quirky patterns on them. You know, the kind of locally-made-limited-run thing you’d expect to see for sale at an art market. When I see a sign like this my reaction is always… What are you scared of? Are you scared that someone’s going to steal your idea? That someone is going to copy you? If all it would take for you to lose customers is someone showing...

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A marketing primer for financial planners

You’re a financial planner. How do you get clients? How do you get people to see the value in what you do and choose you over other options, including the option of doing nothing at all? More specifically, how do you get the right clients? You know, the ones that don’t make you want to gouge your eyeballs out with a spoon when you’re on a call with them. I got to see Seth Godin speak at the Smart Hustle Small Business Conference in New York City last week and someone in the audience, a...

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Budgets, buckets, and home equity according to Thaler

Welp, I’ve officially gone down the rabbit hole that is behavioural economics. Because I’m consumed by this ‘How do people money?’ question. How do people feel about, think about, and spend their money? I’m reading Thaler’s Misbehaving thanks to some great Twitter recommendations and I just got through section two on Mental Accounting, which was all kinds of up my street. Acquisition versus transaction utility, sunk costs and payment depreciation… you know, the good...

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2017 was the year you… What?

PSA: It’s September. Meaning there are four more months of 2017. Yep, four. That’s it. I’m not bringing this up to guilt trip you into feeling like you haven’t done enough this year, because if you’re anything like me you’ve got that more than covered. I bring it up because September feels like a good time to check in with, you know, life. With how you’re spending your time and your money. With where you want to go and where you currently find...

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Lessons from the first Sears wish book catalog

How fan-freaking spectacular is this. I mean, LOOK AT THIS MAGIC. A page from the first Sears Wish Book catalog published in 1897. Seven hundred and eighty-six glorious pages of… This. The copy is straight wizardry, written by Richard Sears himself. (Big ups to the internet hero who found and uploaded pages from the original catalog here.) I started reading The Long Tail by Chris Anderson this morning and he talks about how Sears and Roebuck’s began as a mail order catalog company and...

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What’s it for?

Your website. Your Twitter account. Your ad campaign. Your software update. The product you’re building. The brochure you’re designing. The event you’re organizing. The course you’re launching. What’s it for? It’s no secret that I’m a huge fan of Seth Godin’s work and that he’s changed the way I think about marketing. I just completed The Marketing Seminar he founded and started running this past spring and this is something we talked about a lot. Why are you doing it...

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