Let’s be real, writing your own about page is the actual worst. Second only to the dreaded LinkedIn summary.

How interesting can all that typical background stuff be? Do you honestly want to know what I minored in or read a cute quip about my coffee addiction?

Probably not. 

But, as a marketer and curious human, I know it’s important to tell you a little bit about what I do for money, how I got here, and what I’m into.


I’m Kate. I live in Toronto and have a freelance writing and communications business. I work with Canadian FinTech companies to help them share their message and connect with their people online (through their website, blog, social media platforms, and newsletter). I like teaching people how to talk about money.  Because Lord knows the financial industry hasn’t historically been great with that.

I went to school for business, economics, and finance. I have a Bachelor of Commerce from McGill, a grad degree in Financial Planning from George Brown, and I’m an FPSC Level 1 certificant. I did a year long program in International Relations and Public Policy at UCL in the UK, after which I vowed to never write an essay again. (I also completed half a Fashion Design degree, but that’s a story for another day…)

I’ve managed a sewing studio, started an eCommerce store for a non-profit, created product tutorials for international craft brands like Michaels, and headed up content marketing for a couple startups including one of Canada’s largest robo advisors, Nest Wealth.

I’m working towards my CFP, and I’m paraplanning for the wonderful team of fee-only financial planners at Spring Financial Planning. All part of my harebrained scheme to one day provide financial-meets-business-meets-marketing support (coaching?) for creative small business owners. Because I deeply believe that these things are linked, and that small businesses are wildly underserved by the industries they need most *cough* finance *cough*. I see big problems and I want to be a part of the solution.

I’m into craft. Like, really into craft. I have 3 sewing machines (including an industrial Juki DDL5530 that weighs about half as much as I do), a Leclerc floor loom, a spinning wheel, and a bag of knitting needles I won’t hesitate to shake in your general direction. I collect ceramics, and the only mugs you’ll find in my apartment are ones that have been handmade by artists I’ve met.

I like taking photos of old and/or falling apart things, which I share on Instagram and my craft-turned-photography-and-family-history blog Tracing Threads.

I’m into family history. Specifically, my creative family history. I share things people in my family made or have passed on to me (like my Nana’s high school autograph book from 1937) in a blog series I’ve dubbed It’s Genetic.

Questions? Send me an email.

See what I’m up to now.