About

Let’s be real, writing your own about page is the actual worst. Second only to the dreaded LinkedIn summary.

Do you honestly want to know what I minored in or read a cute quip about my coffee addiction?

Probably not. 

But, as a marketer and curious human myself, I know it’s important to tell you a little bit about what I do, how I got here, and what I’m into.

So!

I’m Kate. I’m marketing communications specialist and freelance writer living in Toronto, Canada. I work with FinTech companies to help them increase customer acquisition and engagement through thoughtful and remarkable content.

I hate that the finance industry has made money feel hard and that insurance, banking, and investing has traditionally been impossible to make sense of (or access!) for so many Canadians.

As a maker and someone who grew up working at their parent’s cabinetry business after school, I’m particularly passionate about making financial technology and education more accessible for creatives and small business owners. Small businesses are being wildly underserved by the industries they need most (*cough* finance *cough*). I see big problems and I want to be part of the solution.

As for my background, I went to school for business, economics, and finance. I have a Bachelor of Commerce from McGill University, a grad degree in Financial Planning from George Brown College, and my FPSC Level 1. I did a year-long program in International Relations and Public Policy at University College London in the UK, after which I vowed to never write an essay again. (I also completed half a Fashion Design degree, but, that’s a story for another day…)

For the past six years, I’ve worked with early-stage startups in Toronto and New York. I’m typically the first marketing hire and build out content marketing, communications, customer acquisition, and community strategies before a full marketing team is put in place.

Currently, I write content and work with a few select companies on an ongoing basis to build and manage their marketing communications strategy.

I’m into craft. Like, really into craft. I have 3 sewing machines (including an industrial Juki DDL5530 that weighs about half as much as I do), a Leclerc floor loom, a spinning wheel, and a bag of knitting needles that I won’t hesitate to shake in your general direction.

I love taking photos of old things and making new things, which I share on Instagram and my creative lifestyle blog, Tracing Threads.

Questions? Send me an email.

Wondering what I’m working on? See what I’m up to now.