About

Let’s be real, writing your own about page is the actual worst. Second only to the dreaded LinkedIn summary.

Do you honestly want to know what I minored in or read a cute quip about my coffee addiction?

Probably not. 

But, as a curious human myself, I know it’s important to tell you a little bit about what I do, how I got here, and what I’m into.

So!

I’m Kate. I’m marketing communications consultant and freelance writer living in Toronto, Canada. I work with early-stage fintech startups and boutique financial services firms to help them find their people, figure out what to say to them, and build a brand that’s truly remarkable.

I hate that the finance industry has made money feel hard and that insurance, banking, and investing has traditionally been impossible to make sense of (or access!) for so many Canadians. I see big problems in the way we market and talk about money, and I want to be part of the solution.

As for my background, I went to school for business, economics, and finance. I have a Bachelor of Commerce from McGill University, a grad degree in Financial Planning from George Brown College, and my FPSC Level 1. I did a year-long program in International Relations and Public Policy at University College London in the UK, after which I vowed to never write an essay again. (I also completed half a Fashion Design degree, but, that’s a story for another day…)

For the past six years, I’ve worked with early-stage startups in Toronto and New York. I’m typically the first marketing hire and build out content marketing, communications, customer acquisition, and community strategies before a full marketing team is put in place.

I’m into craft. Like, really into craft. I have 3 sewing machines (including an industrial Juki DDL5530 that weighs about half as much as I do), a Leclerc floor loom, a spinning wheel, and a bag of knitting needles that I won’t hesitate to shake in your general direction.

I love taking photos of old things and making new things, which I share on Instagram and my creative lifestyle blog, Tracing Threads.

Questions? Send me an email.

Wondering what I’m working on? See what I’m up to now.