Let’s be real, writing your own about page is the actual worst. Second only to the dreaded LinkedIn summary.
Do you honestly want to know what I minored in or read a cute quip about my coffee addiction?
But, as a curious human myself, I know it’s important to tell you a little bit about what I do, how I got here, and what I’m into.
I’m Kate. I’m a maker and marketer living in Toronto. I help small business owners, and the companies that serve them, learn how to be creative in their approach to business.
Nothing drives me nuts quite like seeing someone who’s exceptional at their craft held back by the money, marketing, or systems bit of running a business.
I hate that the finance industry has made money feel so hard, and that insurance, banking, and investing has traditionally been impossible to make sense of (or access!) for small business owners. I can’t stand that so many creatives have been taught to equate money with numbers, marketing with advertising, and selling with selling out.
Small businesses are being wildly underserved by the industries they need most (*cough* finance *cough*). I see big problems and I want to be part of the solution.
I’m all about helping people figure out how to make their business work for them so they can focus on what they love most—their craft.
As for my background, I went to school for business, economics, and finance. I have a Bachelor of Commerce, a grad degree in Financial Planning, and I’m an FPSC Level 1 certificant. I did a year long program in International Relations and Public Policy in the UK, after which I vowed to never write an essay again. (I also completed half a Fashion Design degree, but, that’s a story for another day…)
I’ve managed a sewing studio, started an eCommerce store for a non-profit, created product tutorials for international craft brands like Michaels, and headed up content marketing for a couple of startups.
I’m into craft. Like, really into craft. I have 3 sewing machines (including an industrial Juki DDL5530 that weighs about half as much as I do), a Leclerc floor loom, a spinning wheel, and a bag of knitting needles that I won’t hesitate to shake in your general direction. I collect ceramics, and the only mugs you’ll find in my apartment are ones that have been handmade by artists I’ve met.
I love taking photos of old and/or falling apart things, which I share on Instagram and my craft and photography blog Tracing Threads.
I’m into family history. Specifically, my creative family history. I share things people in my family made or have passed on to me (like my Nana’s high school autograph book from 1937) in a blog series I’ve dubbed It’s Genetic.
Questions? Send me an email.
Wondering what I’m working on? See what I’m up to now.