Let’s be real, writing your own about page is the actual worst. Second only to the dreaded LinkedIn summary.

Do you honestly want to know what I minored in or read a cute quip about my coffee addiction?

Probably not. 

But, as a curious human myself, I know it’s important to tell you a little bit about what I do, how I got here, and what I’m into.


I’m Kate. I’m a marketing communications consultant and freelance writer living in Toronto, Canada. I work with early-stage fintech startups and boutique financial services firms to help them find their people, figure out what to say to them, and build a brand that’s truly remarkable.

I hate that the finance industry has made money feel hard and that insurance, banking, and investing has traditionally been impossible to make sense of (or access!) for so many Canadians. I see big problems in the way we market and talk about money and I want to be part of the solution.

As for my background, I went to school for business, economics, and finance. I have a Bachelor of Commerce from McGill University, a grad degree in Financial Planning from George Brown College, and my FPSC Level 1. I did a year-long program in International Relations and Public Policy at University College London in the UK, after which I vowed to never write an essay again. (I also completed half a Fashion Design degree…but…that’s a story for another day.)

I’ve built my career working with early-stage startups in Toronto and New York. I’m typically the first marketing hire and build out content marketing, communications, customer acquisition, and community strategies before a full marketing team is put in place.

I’m into craft. Like, really into craft. I have 3 sewing machines (including an industrial Juki DDL5530 that weighs about half as much as I do), a Leclerc floor loom, a spinning wheel, and a bag of knitting needles that I won’t hesitate to shake in your general direction.

I love taking photos of old things and making new things, which I share on my craft, photography, and creative history blog Tracing Threads.

I’m the founder of Craft Uncommon, a platform that’s dedicated to championing craft and helping makers build sustainable businesses.

Questions? Get in touch.

Wondering what I’m working on? See what I’m up to now.

Want to hire me? Check out the services I offer.