What to Do When Everything Is Important

A photo of an old greige metal file cabinet on someone's lawn with "A-Z" written on it.

Just because everything is important doesn’t mean everything is a priority.

We know this, and yet, it can be so hard to figure out where to put our attention and energy.

Here are a few questions to help pull focus and prioritize.


Zoom Out

  • How do I want to feel next month, this week, or this quarter?

  • A month/season/year from now, what will I be most proud of having accomplished or worked on? How can I set myself up well for what’s next?

  • What goals do I have that would significantly change my life/business? How can I work toward that? 

Look for what would bring meaningful progress toward what matters most.

Get Perspective

  • If I don’t do, or let go of this thing, are there any downstream consequences I’m unwilling to live with? (for myself or others)

  • Is this actually necessary? And if so, does this need to be done now?  

  • What will I have to say no to in order to say yes to this? If I do this, what won’t get done?

Be honest with yourself about the choice you do have.

Filter It Through Your Energy

  • What kind of energy do I have and how can I use it well? Doing something new requires a different brand of energy than doing some familiar. Do I have growth or maintenance energy?

  • How can I honour where I am? What would someone who respects or loves themselves do?  

  • Is there a way I can right-size this? Play with pacing, volume, and speed. What do I trust myself to do?

Work with, not against, what you currently have access to.

Consider Balance

  • What activities and actions might bring balance to my energy, my week, or my upcoming month?

  • Will feeding this feed me? Consider mutuality. Will engaging with this or putting this in place actually give me back energy or support me in some way?

  • What’s alive here? Is there some life I can follow and nurture, that might carry me through the rest of it?

Consider what might emerge when engaging with something. You do not exist in a vacuum, you are in (generative!) collaboration with your environment/work.


Final Thoughts

Journal on these questions, bring one of them into your next team meeting, and see what happens.

And remember: it’s not a no forever, it’s a no for now.

You can honour what’s important to you without having to act on it right away.


Did this resonate with you? Do you have your own go-to questions? Let me know.

Kate Smalley

Kate Smalley is a small business advisor, facilitator, and educator based in Toronto, Canada. She writes about growth and business development for principled, industry-shaping entrepreneurs.

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