Advisor, Educator, and Writer Challenging Conventional Ideas of Business
I believe that putting our humanity at the centre of our business practice is vital for truly sustainable growth.
Rather than choose what’s shiny on paper (often short-term gains), I’ve always been willing to put in the work—sometimes two steps forward, one step back—to build something meaningful over a decade.
In my case, this aligned progress has created a career that honours my health, interests, and capacity.
No surprise then that I’ve been drawn to business owners with their own convictions that there has to be a better, more human way to do business. People who are willing to forgo the expected path, or walk away from it, to pursue their own definitions of success.
MY PERSONAL ETHOS
We can be more than one thing. The overlaps are where the good stuff lives.
Staying curious about business opens new paths.
I’ve been interested in businesses since I was a kid, helping in my stepfather’s cabinetry company from the age of 10. I followed my curiosity through business school, going on to co-manage a successful sewing studio and support start-ups with marketing and finance know-how.
My credentials include a Bachelor of Commerce from McGill University and a graduate certificate in Financial Planning from George Brown College. I’m a Qualified Associate Financial Planner (QAFP) and a certified Trauma of Money facilitator.
I thrive on variety and the cross-pollination of ideas—what different and intersecting perspectives can teach us about growth and change. We can learn a lot about business from looking outside of the usual disciplines to psychology, architecture, design, systems thinking, and the world’s older spiritual traditions.
And I'm always exploring new ways to open out unconventional approaches to personal and business growth—ask me about the latest book I’m reading!
My Values
Compassion
To honour the fullness of our humanity.
Authenticity
To work with, not against ourselves.
To choose and take responsibility for those choices.
Courage
To go our own way and live from our values.
Freedom
Reverence
To see our work as an honour—something we get to do.
Play
To know it’s all an experiment and hold it all loosely.
Our humanity is not separate from our work.
I’m the person you meet at a party and end up asking for work advice. I love that people feel comfortable sharing, because I know how isolating it is to be alone in things. Everyone, no matter how successful they seem, wrestles with the human side of business.
Most furniture, prints, and coffee cups in my home have been made by people I can name. My business is intentionally handcrafted too—the icons illustrating my values were papercut by designer Amy Borkwood of Together Studio.
I likely made what I’m wearing when I meet with you. The knit sweater I wore to speak at a client conference is one of my proudest makes (I finally nailed German short rows!).
I love that I get to learn and grow alongside my clients. It’s what keeps me deeply engaged with my work. I go on annual solo creative retreats (Montreal and New York are my favourite locations!) and have dedicated days for strategy or simply to think and make.
The business books I read are filled with my highlights and notes that push against the idea of one-size-fits-all advice.
Even as a kid I would rewrite library books about dolphins, cats, or craft, presenting the parts I thought people would find most interesting. Funnily enough, that’s what I do now—endeavour to offer a more engaging, human view on things that ordinarily only get talked about in conventional ways.
Meaningful results come from wise, aligned action.
65% of my advising clients have chosen to work with me for over three years. That I’m their trusted partner through many seasons of growth is a huge point of pride for me.
2 of my small business clients have seen 3x revenue growth in 2 years, going from $60k to $200k+, with me alongside to help steer them in the direction they want to go.
32 months in a row that I’ve paid myself a consistent salary and contributed to my investment accounts. Even as an entrepreneur, I value financial stability and truly enjoy the act of paying myself and managing my own investments.
100% of all commitments delivered on, despite the very best attempts of my cat Howie to distract me!
Multiple clients say I'm their favourite business spending. I help you use resources wisely, and that includes maximising the value I bring.
Growth is an ongoing conversation between yourself and your business.
I believe in:
Choosing your hard. Every path has challenges—we get to choose the trade-offs that are meaningful to us.
Letting the easy things be easy. As adrienne maree brown says, “What is easy is sustainable. Birds coast when they can.”
Prioritizing direction over speed. The right direction at a pace we trust is better than rushing toward the wrong thing.
Being intentional with our actions. When we choose rather than react, we can show up from our values more often than our fears.
Finding the middle path. When we loosen default either/or thinking, we see the possibilities available to us.
If it sounds like we’d get along, I’d love to explore working together.
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