Am I Willing to Maintain This?
What to ask before starting something new.
What Problem Does Your Business Solve?
Instead of "solves a problem", try "meets a need".
What Is the Job of the Marketer?
And what if it's a job you'd be proud to have?
What Part of You Is Solving This Problem?
An antidote to overwhelmed decision making.
What Have You Built a Reputation For?
And is it a reputation you want?
What's Possible, Today?
A practice in self-trust.
Are You Resisting the Wrong Thing?
Choosing language you want to live in.
Do You Love Your Tuesdays?
Designing for the majority, not the peak.
Conversational Leadership
The belief in collective intelligence.
Three Ways to Introduce Yourself to Strangers
By starting a conversation you’d enjoy having.
Taking the Long View of Time
What Do You Need Your Website to Do for You?
Does My Business Need a Website?
Copywriting in the Wild
Ephemerality, Social Media, and Showing Up
Schedules of Reinforcement & the Systems That Keep Us Stuck
Frustration vs Disorientation
You Have a Trust Problem
Early Adopters vs Everyone Else
Creative in Work vs Creative in Business
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