Establish your next stage of growth.

Growth consulting for small teams ready to figure out an approach to marketing that honours you, your people, and your work.

A photo of a purple sticky note with the handwriting, "Is this worth doing?" is stuck to the shelf in my living room. There's a plant and blue sculpture in the background, and it's collaged over a photo of a forest in summer time.

“We need marketing help.”
“We need to figure out sales.”
“Something’s got to change.”

It’s a wonky time to be in business. Nearly every brick-and-mortar, product-based business, and service provider I talk to is reckoning with a post-pandemic world. Buying habits have changed, attention spans have shifted, and the economy is uncertain.

Which makes it a great, necessary time to revisit your foundations.

What do you do and how do you do it? What’s working and what’s not? What’s next, and how can you set yourselves up well for that?

As your in-house advisor and honourary chief marketing officer, I’ll work with you and your team to clarify the direction of your business, build out the specifics of your marketing strategy, and refine your brand communications.

Together, we’ll ask and answer:

  • Who are we?

  • Where do we want to go?

  • What’s worth doing to help us get there?

About you:

  • You want a repeatable approach to marketing and sales that doesn’t depend on ads or an algorithm (those are nice-to-haves, not the foundation of your house)

  • You’re eager to actively shape the future of your business. You’re tired of showing up from a reactive, scattered place. You’re ready to get out in front of your business and lead your own growth

  • You’re a brand with a point of view. You’re one of those leading edge, front edge of the curve types (or you used to be)

You know you need to strengthen your marketing foundations, you’re just not sure what those foundations are or where to invest. You want focused, skilled help figuring it out.

Let’s reinvigorate your business.

About me:

  • 10+ years of experience in strategic marketing communications, education-based content marketing, and business model development (more on that here and here)

  • I balance my scrappy and resourceful start-up background with a grounded, foundations-based approach to growth

  • My brain thrives on complexity. Give me your mess and I will untangle it. I love working with businesses that operate at the intersection of multiple disciplines, audiences, stakeholders, and even brands

I’m here to simplify and prioritize your efforts. What small tweaks could have a big impact? What’s worth building diligently over time?

Let’s increase your sales, visibility, and stability.

Our work together:

While our work togerther is totally custom to you, your business, and your growth stage, here’s a general sense of what we’ll focus on:

  • Stronger customer acquisition (where are the gaps in your customer journey and how can we address them?)

  • Increased brand engagement via marketing communications, community building, and strategic partnerships

  • Clarified positioning—are you talking about your work to the right people and in a compelling way? (this is where skilled, outside perspective is invaluable)

  • A resource-efficient marketing strategy that tracks to broader business goals

  • Honing in on product, market, founder fit (what’s the business you actually want to run?)

We’ll work out meaningful goals and KPIs together, but in general my aim is to increase your audience engagement and/or to increase sales.

In my mind, it’s a successful working relationship if you have more confidence and clarity in the direction of your business and you’re eventually making more and/or saving more money than you’re paying me.

Your investment:

Retainers start at $4000 CAD per month.

We’ll spend 6-12 months together.

** Currently booking one Growth Consulting client for 2024 **

Next steps:

Book your free, no-obligation, 30-minute consult call so we can start to get to know each other and see if this is the type of support you need.

If you’re in Toronto and you’d like to meet in person, please send me an email and we’ll arrange a time.

A photo of fresh coffee in a vintage mug at golden hour is collaged over a photo of green and red foliage.

FAQs

  • No, that’s not the function of our work together. I’ll certainly be on hand to help with strategy, editing, and planning, but I won’t be writing your content for you or managing your social media.

    My focus is making sure you’re creating—or investing in—the right content in the first place.

    I’m your strategy person.

    I save you time, money, and headache by figuring out what’s worth doing and in what order. Far too many business owners spend thousands a month on an agency or a sales rep without measurable returns because the work isn’t anchored in a well-defined strategy. I’ve seen too many startups go out of business because of this—they prioritized “shiny” spending and didn’t do the work to build sustainable traction with their audience/funders.

    Alongside that—I can be a valuable strategic editor. If you’re a thought leader and/or you’re an education-based brand, I’ll help you shape, refine, and develop your body of work.

  • Advising is generally more personal, closer to coaching, and we’re focused more on you as a person. If you’re wanting to gain clarity on big-picture career direction, develop yourself within your business, or have a trusted partner to talk out decisions with, look at advising.

    If you need to sort out your marketing in a big way, or wish you had strategic marketing help on staff without having to pay the full salary, Growth Consulting is probably the best fit. It’s strategic direction paired with consulting/implementation. I’m much more involved in your business, dedicating a day a week and a significant chunk of my brain to your success.

    In advising my primary client is you (I might see you through multiple businesses and broader life transitions). In consulting my primary client is your business (I’m here to help establish systems-level change).

    If you’re unsure or in between, no worries. Book a consult call or send me an email directly, and we’ll figure it out.

  • We’ll start with a 6-month contract and go from there. Generally speaking, I’d say expect to spend a year together. Six months is where we start to see traction and a return on your investment. If I don’t believe I can have a substanial impact on your goals/growth/sales in 6-12 months, I won’t work with you.

    Think of me as a fractional chief marketing officer and budget for me accordingly—$48,000 annually for in-depth strategic support and direction. A great alternative to—or stepping stone toward—a full-time marketing hire.

  • A retainer like this represents a day a week of my time. We’ll sort out the specifics together (meeting frequency, deliverables, etc.)

    I work with one growth consulting client at a time to ensure you’re getting my sharpest, most grounded and creative self.

For more frequently asked questions about my work in general, please explore my FAQs page.