I work with traditional and hybrid business owners across industries who focus on high-quality work and sustainable growth. My clients include:

• Regulated professionals such as financial planners, accountants, naturopaths, and social workers

• Fractional executives such as CFOs

• Craft, design, and build professionals

• Product manufacturers that sell online and in person

• Organizational consultants developing their own IP
  

While many deliver products or services online, they’re primarily focused on revenue generation and providing a high-quality product/service rather than building a large audience.

I tend to work with people with complex lives and businesses (sometimes multiple businesses!). My clients are smart, curious, creative, committed, and often multi-passionate. They have a strong sense of responsibility to their people—family, clients, employees, and community. They care deeply about doing good work and want to benefit from the freedoms and flexibility that entrepreneurship affords them. 

All new clients begin with a Foundational Month or Half-Day. After that, we work together on a month-to-month basis.

All engagements include meaningful call notes, email access/feedback between calls, and a private working folder with reflection resources (some clients like to do a monthly review here so they can see their own progress and learnings!).

Foundational Month or Half-Day (an investment of $1500 - $2000 CAD or ~$1100 - $1400 USD)

We begin by reviewing your business and setting high-level goals for your business and our work together.

We’ll dive deep on what’s working and what’s not, getting a solid understanding of where things are and what matters to you before making any changes or big directional decisions.

Month-to-Month Ongoing ($500–1000 CAD per month or ~$350 - $700 USD)

After that foundational month together, you'll choose if you'd like to move forward with one or two calls a month.

• One 60-minute call a month is $500 CAD / ~$350 USD

• Two 60-minute calls a month is $1000 CAD / ~$700 USD

The reason to wait to choose is that once we meet a few times and you get a sense of the rhythm that fits you best, you'll be able to decide what's right for you.

I don't keep anyone in long-term contracts, yet I'm proud that over 70% of my clients choose to work with me for over two years. We both win when you win, and I'm dedicated to your professional progress.

My approach is truly collaborative—I'm neither a traditional coach (who primarily helps you surface your own answers) nor a traditional consultant (who tells you exactly what to do and often implements it for you).

Here's what our work together looks like:

You'll have space to think clearly through dedicated time, insightful questions, and active listening. And I'll tell you what I think—offering suggestions and pointing out paths forward based on my expertise and what I've learned about you and your business.

We end every call with practical next steps. No matter how complex the problem, there's always enough information to get to the next step. We work with what you have, not against it.

If anything feels out of my scope, I'll tell you—I won't pretend to have answers I don't. I’ll respect your lived experience and knowledge, and I’ll be generous about sharing mine through thoughtful, actionable advice.

Our regular calls together create the time and space to work on, not in the business.

You may want to name clear goals and appreciate support in defining small steps and having accountability on the way to achieving these goals, or you may simply know ongoing advising/coaching is important for the level you're at and the growth you're trying to achieve.

It's different for everyone. What all my clients appreciate is having someone who understands how they work, how their business works, and what matters to them, so as they are in the week-to-week or month-to-month of running their business, they have someone to constantly check in with and get a second opinion from. Someone who can help them vet advice and ideas, reflect on challenges and wins, and who they trust will help them continue refining their business based on what's actually right for them.

Together, we'll work out what's right for you, and what will make the difference in your business.

Read this article to understand when and why ongoing support can be valuable.

I don’t have expertise in the following areas, although I can help you make high-level decisions about whether you should hire help in these areas and what questions you could ask to know if you’re ready to grow your business in that way.

• Operations management, including setting up the planning systems that tell you what to do, when

• Corporate finance and accounting

• Tech and digital systems

• Tactical-level digital marketing, including SEO, social media, affiliate marketing, and email marketing

• PR and media

• Deep work on self-belief, confidence, and perfectionism. While these topics surface in our work, meaningful change in these areas will be best facilitated by a trained/certified coach or therapist 

I will always share my limits. I will research, bring in experts, or refer out when possible by drawing on my network of specialists to help you find the person who can help with anything I can’t.

I don’t work with:

• Startups aiming for a short-term exit through fundraising and acquisition. My skills best serve businesses operating with a long-term horizon. Those who ask: how can I be in this for decades, not years?

• Online businesses where social media is the main marketing channel. I find too much is out of your control when you rely mainly on an algorithm to connect with customers. I'm focused on helping you explore steady, sustainable growth on your own terms so you can build something that lasts.

• Very early-stage business owners—those still in the ideation phase or in their first 1-2 years—who aren't yet profitable and haven’t figured out the core product/service they enjoy. I work best with businesses that have some operating history and momentum, and who aren’t in a cash crunch. The exception is if you're a previous entrepreneur and this isn't your first business—you have a well of experience and self-understanding to draw on

Overall, my skills and sensibilities best serve those who are driven yet patient, and keen to build something sustainable over time.

My clients typically come to me when they're a few years into their business and have some traction—solo service providers making around $100K in revenue, or teams and product-based businesses making $250K+.

Some signs you’d benefit from working together:

• You want focused, individualized support as you navigate a new season of work. You’re refining what you have, starting something new, or entering a new level of taking yourself and your work “seriously”.

• You want to make meaningful progress on your business this year, but you're unsure what to prioritize or how to bring it about

• You want someone you can talk to about growing your business who’s not your partner, spouse, or therapist. They’re fantastic support, but sometimes their advice can confuse you or lead you astray (or you don’t want to overload them). You suspect a relationship dedicated to supporting your business health would be useful

• You want to grow your business in ways that feel authentic and effective, not just what you 'should' be doing

• You want to lead your own growth—actively shaping your business rather than feeling like it's happening to you

And you:

• Want my second opinion

• Want to meet regularly

• Would welcome someone to help you make decisions, who won’t just “yes man” you, but who will both give you space to think and offer solutions (a blend of coaching and advising).

If this sounds like you, the next step is to book a free, no-obligation consultation so that we can get to know each other and see if we’re a good fit to work together.