Does My Business Need a Website?
Maybe! Maybe not.
A website is not a vital part of having a business.
A business consists of:
An offer
A customer
A bridge between the two (marketing/sales and value delivery)
Many people use a website as that marketing/sales bridge, but you don’t have to.
Is there a way for people to discover your business?
Is there a process for them to discern if your product/service is right for them?
Is there a way for them to buy?
As long as you’ve got those three stages of the marketing-to-sales bridge covered, you’ve got yourself a business.
If you’re going to have a website, do it because you’ve decided it’s a great way to build out one or all of those stages of the marketing-to-sales bridge.
