A growing collection of reflections & resources. To be held loosely and explored widely.
What Is Marketing Communications?
What marketing communications is, what it does, and helpful questions to check in on with yourself or your team.
What Do You Need Your Website to Do for You?
Write down your thesis. Treat your website as an experiment aimed to prove that thesis.
Do I Need a Website for My Business?
Understanding if a website is a necessary part of your marketing-to-sales bridge.
Four Ways to Get New Work
Four broad approaches to marketing, sales, and “putting yourself out there”. For product-based, service-based, and SAAS businesses working in both D2C and B2B markets.
How to Write Product Copy That Resonates
Guiding principles and prompts to follow when writing product copy for your website, blog, newsletter, or social media. For makers, designers, and artists who sell physical goods.